Amazon’s supply-centric AI vs. Shopify’s demand-centric approach
In the vast world of e-commerce, two giants stand out for their distinct approaches to artificial intelligence: Amazon and Shopify. Amazon, with its supply-side approach, focuses on operational efficiency and meeting consumers’ immediate needs. In contrast, Shopify, with its demand-side approach, aims to maximize its merchants’ performance. While Amazon is adopting a strategy of optimizing … Read more