Chinese e-commerce giants Temu and Shein are strengthening their grip in Africa while Jumia is withdrawing from a new African market
Chinese Giants and the African E-commerce Landscape The e-commerce sector in Africa is undergoing a major transformation. Chinese giants such as Temu and Shein are gaining influence across the continent, redefining price categories and consumer expectations. Meanwhile, the African company Jumia is adjusting its strategy by withdrawing from some markets to focus on more profitable … Read more