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The growing popularity of the Instagram carousel

Instagram is a popular platform for sharing visual content, such as images and stories. This modern platform continues to improve its graphical interface to attract as many users as possible. To be more in line with other social networks, Instagram has introduced a very popular feature in recent years: the carousel.

The concept of the Instagram carousel

The Instagram carousel allows users to post a series of images or videos in a single post on their profile. These publications, which appear in the Instagram news feed, bring together richer content for subscribers, without requiring multiple publications. Each image or video is displayed in the same format as a standard post, and subscribers can scroll through the content by swiping. In summary, carousels are a captivating publishing format that allows you to present a product, brand or service in detail, while encouraging Internet users to interact by leaving likes, comments and sharing the content.

The benefits of the Instagram carousel

Unite a community

Carousel posts generate an engagement rate of nearly 2%, compared to 1.75% for a simple image post. Publishing carousels therefore allows you to attract new users to your Instagram profile and encourage them to interact with the content. It’s an ingenious trick to build a loyal community through publications, develop an online business and find a place on this platform very popular with businesses and brands.

Stimulate creativity

Like photos on a blog, Instagram carousels allow you to stand out from other users and businesses by displaying original and sophisticated content. Through the different slides, you can impress your community by creating personalized images and videos that reflect your identity and reinforce the message you want to convey to your audience. Use creative tools like Canva to style your posts while having fun!

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Develop a marketing strategy

The Instagram carousel, more modern than a television advertisement or a poster, offers the possibility of presenting all the services you offer to a large audience. Inserted among a variety of entertaining photos and videos, this marketing strategy attracts users’ attention and encourages them to collaborate with your business, thus strengthening your brand image.

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Expand your professional network

To increase your popularity on the web, it is best not to put all your eggs in one basket. Having a LinkedIn profile and a YouTube channel are good ideas, but they’re not enough. Being the third most used social network after Facebook and WhatsApp, Instagram offers an essential opportunity to make yourself known by regularly publishing photos, videos and stories, whether in a simple way or using the carousel.

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