Google is revolutionizing the consumer products market with its incredible artificial intelligence!

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Google’s vision for the future

Google, the technology giant, has a clear ambition for the future: to become a compelling leader in the field of artificial intelligence (AI). For seven years, the company has worked painstakingly to demonstrate its AI skills. During his back-to-school conference, Rick Osterloh presented Google’s new range of products and especially discussed the company’s vision for the years to come.

The new Pixel 8 and Pixel 8 Pro smartphones, the Pixel Watch 2 connected watch and the Pixel Buds Pro headphones are in reality the ambassadors of this vision: a future built around generative artificial intelligence and accessible thanks to these consumer products.

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The race between Amazon and Google for generative AI

Google was inspired by Amazon’s communication to present its new offer. The firm wants to integrate generative AI into all aspects of our daily lives. When launching the first Pixel smartphone seven years ago, Google offered a first approach to this ambition.

During the conference, each new feature or feature presented focused on artificial intelligence. Rick Osterloh says that if Google’s AI improves, then its products will improve too. The Google Tensor G3 processor, for example, should soon make it possible to optimize the performance of smartphones.

The Pixel 8 Pro and its powerful AI

With the Pixel 8 Pro model and its onboard artificial intelligence using different language models, Google expects 150 times faster query processing and more precise detection. This technology could reduce our reliance on cloud services and remote servers for certain operations.

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  • Intelligent photo editing: AI identifies flaws before you see them.
  • Call screening: AI acts like a virtual secretary to identify and block unwanted calls.
  • Voice assistant: AI will better understand your instructions, even in multiple languages ​​simultaneously.

Rick Osterloh aims to offer the best possible assistant in the world of smartphones: knowledgeable, engaging, and with Alexa-like conversation capabilities. The soon-to-be-announced Google Assistant with Bard will follow this approach.

Personalized AI using your data

Google strives to continually improve its artificial intelligence systems by gradually adding more personalized and contextual features. The devices will be able to better understand the user to provide them with specific information.

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However, this deep personalization requires a significant trade-off: sharing your personal data and photos with AI. Google emphasizes that, from a privacy perspective, everything should ultimately be handled on devices rather than in the cloud.

A risky bet for Google

The choice to rely on artificial intelligence to conquer the consumer products market is a bold bet for Google. The success of this strategy will depend on their ability to convince consumers of the advantages offered by these technologies and above all to respect their privacy.

In summary, if Google manages to revolutionize our daily lives thanks to the AI ​​embedded in its smartphones and other connected products, it could establish itself as the undisputed leader in a very competitive market. To be continued.

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