Order tracking on Shopify: optimize your management and improve the customer experience

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Shopify is an e-commerce platform that allows entrepreneurs to create their own online store, with a large number of features to facilitate sales and inventory management. Among these features, the order tracking is essential to improve the user experience and ensure customer satisfaction. In this article, we will present the different steps to follow to set up effective and optimized tracking of your orders on Shopify.

Configure order tracking settings

Before you begin, it is important to verify that the settings related to order tracking are correctly configured in your Shopify account. Here are the things to check:

  1. Delivery fees : make sure that delivery costs are correctly entered for each product and geographic area.
  2. The delivery time : clearly indicate the estimated delivery times for each shipping method offered.
  3. The choice of carrier : select the carriers you want to offer to your customers (for example La Poste, DHL, UPS, etc.).
  4. Return policy : Write a clear and specific returns policy, so your customers know what to expect if there is a problem with their order.

Use Shopify’s built-in features for order tracking

Shopify offers several built-in tools to make order management and tracking easier. Here are some of these features:

Inventory and product management

To avoid out-of-stocks or shipping delays, it’s essential to properly manage your inventory on Shopify. The platform allows you to easily track the quantities available for each product and receive notifications when stock is low. You can also set replenishment thresholds, so you can place orders with your suppliers as soon as necessary.

Order status and history

Shopify lets you quickly view the status and history of each order, right from your dashboard. You can check whether an order has been shipped, delivered or canceled, and access all customer information (delivery address, payment method, etc.).

To read Effectively manage customer relationships on Shopify: the ultimate guide

Automatic email notifications

To keep your customers informed about their order status, Shopify automatically generates confirmation and order status update emails. These messages contain a link to a personalized tracking page, where the customer can view the details of their order and follow its progress in real time.

Carrier integration and real-time tracking

Shopify easily integrates with most major carriers, allowing you to offer your customers real-time tracking of their order. Once the package has been shipped, the tracking information is automatically updated on the customer’s personalized tracking page.

Improve order tracking with Shopify apps

In addition to Shopify’s built-in features, there are many third-party apps that can help you optimize order tracking even further. Here are some examples of popular apps:

  • AfterShip : this application allows you to centralize all the tracking information for your shipments, and offers advanced features such as personalizing tracking emails or adding your logo to the tracking page.
  • OrderlyEmails : This tool allows you to create personalized confirmation and follow-up emails, with varied design and layout options.
  • Shippo : This application makes shipping management easier by automating the printing of shipping labels and the generation of tracking information for each order.
  • Tracktor Order Tracking : with this solution, you can add a tracking page to your e-commerce site, allowing your customers to follow the progress of their order directly from your online store.

Use data to optimize order management

Finally, it is essential to analyze the data related to your orders and shipments in order to continually improve your tracking process. Shopify offers you several tools for this:

  1. Sales reports : view sales statistics (number of orders, average basket value, conversion rate, etc.) to identify the most popular products and adapt your offer accordingly.
  2. Shipping reports : Analyze actual delivery times against the estimates provided, and identify the most efficient carriers to offer the best possible experience to your customers.
  3. Returns and refunds : Monitor the number of returns and the reasons given by customers, to detect possible problems with your products or your supply chain, and make the necessary improvements.

By setting up effective and optimized order tracking on Shopify, you will not only be able to save time in the daily management of your e-commerce activity, but also improve the user experience and increase customer loyalty.

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