Boost the SEO of your Shopify store with these foolproof techniques!

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SEO optimization for your Shopify online store

Shopify is a very popular solution for online retailers, but in order for it to meet customer expectations, it is essential to optimize your site’s SEO. In this article, I will give you some tips to improve the visibility of your online store.

Choosing an SEO-optimized theme

Choosing the theme for your online store on Shopify can have an impact on your organic SEO. It is therefore preferable to opt for paid themes recognized for their SEO options. These themes are designed by experts and offer excellent visibility on all media (tablets, smartphones, computers).

Improve display speed

How fast your online store displays is an important factor in retaining users and driving conversions. To improve the loading speed of your site, you can choose a quality theme, compress images without losing quality, and use “embedded” videos from YouTube rather than directly hosting videos on your site.

Create and run a blog

Setting up a blog on your Shopify online store is a great content marketing strategy. By publishing articles optimized for search engines, you can attract qualified traffic and increase your sales. Shopify offers a “Blog” option that makes it easier to create and manage high-value content for Internet users.

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Opt for unique content

Duplicating content can harm your SEO on Shopify. It is therefore important to create 100% unique content for your online store. Shopify automatically generates similar content when an item is associated with a collection, but there are tools like SEMrush and Screaming Frog to help you avoid this problem.

Use SEO extensions

Shopify has its own app store where you can find useful SEO plugins. I recommend you to use Plug in SEO extension, which will help you detect SEO issues on your online store and fix them easily.

By following these tips, you will be able to optimize the natural referencing of your Shopify online store and improve its visibility on search engines. Remember that organic SEO is essential to increase your sales and turnover.

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